“From the day of his birth, the individual is made to feel there is only one way of getting along in this world–that of giving up hope in his ultimate self-realization. This he can achieve solely by imitation. He continuously responds to what he perceives about him, not only consciously but with his whole being, emulating the traits and attitudes represented by all the collectivities that enmesh him–his play group, his classmates, his athletic team, and all the other groups that, as has been pointed out, enforce a more strict conformity, a more radical surrender through complete assimilation, than any father or teacher in the nineteenth century could impose. By echoing, repeating, imitating his surroundings, by adapting himself to all the powerful groups to which he eventually belongs, by transforming himself from a human being into a member of organizations, by sacrificing his potentialities for the sake of readiness and ability to conform to and gain influence in such organizations, he manages to survive. It is survival achieved by the oldest biological means necessary, mimicry.” – Horkheimer, “Rise and Decline of the Individual”, Eclipse of Reason, 1947
The two writers are for the most part in agreement as to the facts. It is a testament to their significance and honesty as writers that they are not quibbling about the nature of reality but rather are reflecting seriously upon it. But whereas maintains a purely pragmatic, unideological perspective, Horkheimer (forty years earlier) correctly attributes this pragmatic perspective to the class of business managers to whom Beniger’s work is directed.
Unlike more contemporary critiques, Horkheimer’s position is not to dismiss this perspective as ideological. He is not working within the postmodern context that sees all knowledge as contestable because it is situated. Rather, he is working with the mid-20th acknowledgment that objectivity is power. This is a necessary step in the criticality of the Frankfurt School, which is concerned largely with the way (real) power shapes society and identity.
It would be inaccurate to say that Beniger celebrates the organization. His history traces the development of social organization as evolving organism. Its expanding capacity for information processing is a result of the crisis of control unleashed by the integration of its energetic constituent components. Globalization (if we can extend Beniger’s story to include globalization) is the progressive organization of organizations of organization. It is interesting that this progression of organization is a strike against Weiner’s prediction of the need for society to arm itself against entropy. This conundrum is one we will need to address in later work.
For now, it is notable that Horkheimer appears to be responding to just the same historical developments later articulated by Beniger. Only Horkeimer is writing not as a descriptive scientist but as a philosopher engaged in the process of human meaning-making. This positions him to discuss the rise and decline of the individual in the era of increasingly powerful organizations.
Horkheimer sees the individual as positioned at the nexus of many powerful organizations to which he must adapt through mimicry for the sake of survival. His authentic identity is accomplished only when alone because submission to organizational norms is necessary for survival or the accumulation of organizational power. In an era where pragmatic ability to manipulate people, not spiritual ideals, qualifies one for organization power, the submissive man represses his indignation and rage at this condition and becomes an automoton of the system.
Which system? All systems. Part of the brilliance of both Horkheimer and Beniger is their ability to generalize over many systems to see their common effect on their constituents.
I have not read Horkheimer’s solution the individual’s problem of how to maintain his individuality despite the powerful organizations which demand mimicry of him. This is a pressing question when organizations are becoming ever more powerful by using the tools of data science. My own hypotheses, which is still in need of scientific validation, is that the solution lies in the intersecting agency implied by the complex topology of the organization of organizations.